Clothing for home online store

The store offers its customers only original products from the world’s best manufacturers. In addition to a rich assortment, the store is distinguished by the high quality of products and the best prices. To maintain long-term relationships with customers, the range of products is constantly updated.

About company

Stylish, comfortable models, high quality, natural materials, optimal prices, promotions, and discounts – this is our home apparel store. The online store offers comfortable and beautiful clothes for home and leisure: pants and breeches, bathrobes for the whole family, fashionable home dresses, and much more.

Working process

Flawless

Goals

1. To set up all SEO from scratch. The site has never had any SEO work done before.

2. Write unique search engine-relevant expert articles for the fashion blog.

3. To see the first result of the work after 2 months. Increased traffic of 40% was chosen as an indicator.

Results

1. A full range of SEO optimization services was performed. A sitemap, robot.txt, a semantic core was created and keywords were selected.

2. We developed an expert fashion blog on the site from popular Influencers/stylists with unique articles optimized for search engines.

3. Thanks to the technical work done after the first month, the client saw the result. Site traffic has increased from 150 unique hits per day to 270. At the same time, managers have received 5 times more orders.

80%

Visits to the site increased

1%

The conversion rate went up

60%

Search engine queries increased

x5 times

The number of requests increased

Methods and tools

Analysis of competitors

One of the key features of SEO promotion is “look at what works for others and do it better”. Therefore, we conducted a detailed analysis of competitors’ sites.

Technical SEO site audit

We have carried out a full range of measures to analyze the presence and quality of the internal structure, source code, and content, contributing to the ranking of search engines.

Technical optimization

We eliminated some bugs and faults, negatively influencing the SEO. This allowed it to increase the speed of loading pages of sites, to save visitors from long waits.

Development of a work plan

We carefully studied the project, defined its key objectives, and, based on them, developed a comprehensive and detailed plan to achieve these goals.

Creation of a unique blog

To attract more clients, our copywriters created a unique blog with lots of articles about homeware – how to decide on size, how to choose a model, etc.

Buying links

As this promotion method is considered to be very effective, we provided paid links on third-party sites in order to increase traffic to the main resource and improve its performance.

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